I admit it: I'm a data junkie. It seems a new report on who-uses-what comes out every few months. Because you have to be careful who you believe, I always look for the original source of the survey or poll. In this case, it's the Pew Research Center's Internet and American Life Project 2012, which I consider a reliable source.
As educators, we can use the data from the Pew report to inform our teaching strategies the same ways businesses use it for marketing. According to the data, we can use for example, Facebook, to market a product or create a learning community for 18-29 year old Hispanic urban women with some college who earn more than $30,000 year.
By knowing our learners we can better craft learning experiences that incorporate social media. To this end, we can poll our students at the start of each semester to learn their attitudes and preferences for social media. Just as we match the media with the message when we design online learning, we can match the social media with the learner.
Image source and link to article:
Facebook, Twitter, Pinterest, Instagram-Social Media User Demographics 2013
http://www.mediabistro.com/alltwitter/social-user-demographics_b39963
As educators, we can use the data from the Pew report to inform our teaching strategies the same ways businesses use it for marketing. According to the data, we can use for example, Facebook, to market a product or create a learning community for 18-29 year old Hispanic urban women with some college who earn more than $30,000 year.
By knowing our learners we can better craft learning experiences that incorporate social media. To this end, we can poll our students at the start of each semester to learn their attitudes and preferences for social media. Just as we match the media with the message when we design online learning, we can match the social media with the learner.
Image source and link to article:
Facebook, Twitter, Pinterest, Instagram-Social Media User Demographics 2013
http://www.mediabistro.com/alltwitter/social-user-demographics_b39963
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